When should we bring OCM into a Microsoft project?
Ideally from day one — the earlier OCM is embedded, the greater the impact. Stakeholder analysis and communications planning should begin at project initiation, not at go-live. That said, Cambay can also be engaged mid-programme or post-go-live to rescue struggling adoption. Our Change Readiness Assessment can be completed in as little as two weeks to establish a starting baseline.
Is OCM relevant for technical Microsoft projects like Azure migrations?
Absolutely. Even infrastructure projects have a people dimension — IT teams need to adopt new processes, operational models, and tooling. Business users notice changes in system performance, access patterns, and workflows. Without OCM, technical migrations frequently create friction, shadow IT, and end-user resistance that undermines the ROI of the technical investment.
What OCM methodology does Cambay use?
We primarily use the Prosci ADKAR model (Awareness, Desire, Knowledge, Ability, Reinforcement) as our core framework, supplemented by Kotter's 8-Step process for organisation-wide transformation programmes. For Copilot and AI deployments, we apply Microsoft's own Adoption Framework layered with behavioural science principles to address the unique challenge of AI behaviour change.
Can OCM be delivered alongside Cambay's technical teams?
Yes — this is our preferred model. Our OCM consultants work as an integrated part of the delivery team alongside our technical architects and developers. This ensures change activities are sequenced with technical milestones, training is built on real system configurations, and communications are accurate and timely. Integrated delivery consistently outperforms separate workstreams.
How do you measure OCM success?
We define adoption KPIs at programme initiation and track them throughout. For Microsoft 365 programmes, this includes Microsoft Adoption Score, active user metrics per app, and self-reported productivity surveys. For Dynamics 365 and Power Platform, we track active licence usage, feature adoption rates, and support ticket trends. All metrics are visualised in a real-time Power BI adoption dashboard delivered to your leadership team.
How is Cambay's OCM practice different from general change management consultancies?
Cambay's OCM consultants are Microsoft specialists — they understand the products, the deployment journey, and the specific behavioural challenges associated with each Microsoft tool. This means communications are accurate, training is relevant, and adoption plans reflect the actual system. Generic change management firms often lack this technical depth, creating a gap between the change programme and the technical reality that reduces effectiveness.
