Retail & E-Commerce - Microsoft Solutions Partner | Cambay Solutions
Retail & E-Commerce - Microsoft Solutions Partner | Cambay Solutions
Industry Solutions

Microsoft Solutions for
Retail & E-Commerce

Unify your online and in-store operations with Microsoft Dynamics 365 Commerce, Azure AI personalisation, and a 360° customer data platform. Increase conversion, reduce returns, and delight customers at every touchpoint.

Omnichannel Commerce AI Personalisation Unified Inventory Loyalty & CX
34%
Avg. cart abandonment reduction
2.8×
Faster order fulfilment
500+
Projects delivered
10 wks
Avg. time to go-live
Retail & Commerce
Conversion Rate
4.7%
+1.2pp vs last month
Active Orders
1,284 live
D365 Commerce
Industry Challenges

What's Holding Retailers Back?

Modern retail is under pressure from all sides — rising customer expectations, margin compression, fragmented technology, and hyper-competitive online markets.

The Challenge

Cart Abandonment & Low Conversion

Average e-commerce cart abandonment sits at 70%+, costing retailers millions annually in lost revenue with no recovery mechanism.

Microsoft Solution

D365 Commerce + Customer Insights AI powers personalised abandoned-cart journeys via email, push, and paid retargeting — recovering up to 34% of lost baskets.

The Challenge

Inventory Chaos Across Channels

Siloed stock systems cause online overselling, in-store stockouts, and manual reconciliation — destroying customer trust and increasing costly markdowns.

Microsoft Solution

D365 Commerce unified inventory provides one real-time stock number across all channels, warehouses, stores, and 3PLs — eliminating overselling permanently.

The Challenge

Returns & Reverse Logistics Cost

Online return rates of 30–40% erode margins. Manual returns processing costs $8–$12 per unit and delays restocking of saleable inventory.

Microsoft Solution

D365 Supply Chain automates RMA processing, refurbishment routing, and restocking — cutting per-unit returns handling cost by up to 45%.

The Challenge

Fragmented Customer Data

Customer data is scattered across POS, website, loyalty apps, and email platforms — making unified profiles and personalisation impossible at scale.

Microsoft Solution

Microsoft Customer Insights (CDP) unifies all touchpoints into a single 360° profile, powering AI-driven personalisation across every channel.

The Challenge

Last-Mile Delivery Expectations

Customers expect same-day or next-day delivery. Managing multiple carriers, split shipments, and fulfilment nodes manually is expensive and error-prone.

Microsoft Solution

D365 Intelligent Order Management automates carrier selection, split-shipment routing, and store-fulfilment — reducing delivery costs by up to 22%.

The Challenge

Payment Fraud & PCI Compliance

Rising card-not-present fraud and increasing PCI DSS requirements create financial and reputational risk for online retailers.

Microsoft Solution

Azure Fraud Protection uses adaptive AI to block fraudulent transactions in under 2ms — without impacting genuine customer journeys.

How Dynamics 365 Helps

One Platform for Every Retail Channel

Microsoft Dynamics 365 Commerce connects your e-commerce store, physical stores, call centre, and back-office into one unified platform — so your customers experience seamless service and your teams get one version of the truth.

D365 Commerce

Unified POS, e-commerce storefront, call centre, and back-office with built-in loyalty tiers, personalised promotions, and clienteling tools.

Customer Insights (CDP)

Stitch together data from every touchpoint — POS, website, app, loyalty — into rich 360° customer profiles with AI-predicted lifetime value and churn scores.

Intelligent Order Management

Smart order routing across stores, distribution centres, and drop-ship suppliers with real-time promising and automated exception handling.

Azure AI & Power Platform

Product recommendation engines, visual search, demand forecasting models, and custom Power Apps for your merchandising and buying teams.

Explore D365 Commerce
D365 Commerce Retail Dashboard
31%
Avg. online revenue uplift across our retail clients within 12 months of go-live
Microsoft Partner Designations
Solutions Partner — Business Applications Solutions Partner — Azure Gold Retail Competency ISO 27001 Certified
Key Features

Capabilities That Drive Real Results

Purpose-built Microsoft capabilities mapped to the most critical retail and e-commerce priorities.

Unified Commerce & Point of Sale

Run your online store, physical POS, and call centre from a single platform. Eliminate the data silos that cause overselling, missed promotions, and inconsistent customer experiences across channels.

Cloud-Based POS

Modern, touch-screen POS that works online and offline. Supports product search, customer lookup, loyalty redemption, and returns in one screen.

E-Commerce Storefront

Headless or built-in storefront with product catalogue management, SEO tools, A/B testing, and native integration with D365 back-office.

Loyalty & Promotions Engine

Points, tiers, spend-based rewards, and targeted promotions — all managed in one place and redeemable seamlessly online and in-store.

Clienteling & Associate Tools

Give store associates a full customer history, wish lists, and AI-recommended next purchases — turning every visit into a personalised experience.

Unified Payment Processing

Accept all payment methods across all channels with a single payment gateway. Built-in PCI-DSS compliance and fraud scoring on every transaction.

Call Centre Module

Fully integrated call centre with order lookup, live chat escalation, and guided upselling scripts — all within the D365 Commerce interface.

AI-Powered Customer Experience

Move beyond generic campaigns to hyper-personalised 1:1 customer journeys. Microsoft Customer Insights and Azure AI turn raw transaction data into revenue-generating engagement.

360° Customer Profile (CDP)

Unified customer record from every channel — purchases, browsing, loyalty, service contacts — enriched with AI-predicted lifetime value and next best action.

AI Product Recommendations

Real-time "customers also bought", "complete the look", and personalised homepage recommendations — proven to lift average order value by 18–24%.

Abandoned Cart Recovery

Automated multi-step recovery journeys triggered within minutes of abandonment — personalised with the exact products left behind.

Omnichannel Service (D365 CS)

Unified inbox for email, chat, social, and phone — with full order history and AI-suggested responses to resolve queries faster.

NPS & Satisfaction Tracking

Automated post-purchase NPS surveys fed into Customer Insights — flagging at-risk customers before they churn.

Visual Search & AI Browse

Azure Cognitive Services powers image-based product search and intelligent browse — letting shoppers find products faster and reducing zero-result searches.

Intelligent Fulfilment & Inventory Management

One real-time inventory number across every channel. AI demand forecasting to reduce markdowns. Smart order routing to cut delivery costs and delight customers with speed.

Real-Time Unified Inventory

Single stock count across all stores, warehouses, in-transit, and 3PLs — updated in real time to prevent overselling and enable endless aisle.

AI Demand Forecasting

Machine-learning models factor seasonality, promotions, and local events to generate SKU-level forecasts — reducing markdown waste by up to 28%.

Ship from Store

Turn every store into a mini fulfilment centre. Automatically route online orders to the nearest store with stock for same-day or next-day delivery.

Returns Automation

Self-service return portal, automated carrier label generation, refurbishment routing, and instant credit notes — reducing per-return cost by 45%.

Carrier & Last-Mile Management

Multi-carrier rate shopping, split shipment handling, and live tracking updates fed back to customers automatically — cutting delivery costs by 22%.

Click & Collect / BOPIS

Real-time store stock visibility online with automated collection-ready notifications — one of the highest-margin fulfilment options for physical retailers.

Retail Analytics & AI Intelligence

From the CEO's trading dashboard to the buyer's weekly markdown model — Microsoft Fabric, Power BI, and Azure AI turn your retail data into decisions that protect margin and drive growth.

Real-Time Trading Dashboard

Live sales vs. plan, basket size, conversion, and returns by channel — refreshed every 5 minutes so trading teams can react on the day.

Customer Cohort & LTV Analysis

Segment customers by purchase frequency, recency, and value. Identify your top 20% driving 80% of revenue — and protect them with targeted retention.

Promotion ROI Measurement

Track the true incremental lift of every promotion — separating genuine uplift from customers who would have bought anyway.

Buying & Merchandising Insights

Sell-through rates, weeks-of-cover, size curves, and markdown timing recommendations delivered to buyers in Power BI each Monday morning.

Marketplace & Channel Analytics

Consolidated P&L view across your own site, Amazon, eBay, and wholesale channels — so you know your true profitability per channel.

Copilot for Retail Insights

Ask "What drove margin decline in womenswear last week?" in plain English and get an instant, cited answer from your own D365 data.

Implementation Approach

Our Proven Retail Delivery Model

We keep your stores trading and your website live throughout. Our phased approach delivers quick wins early while building toward your full omnichannel vision.

PHASE 01
Discovery & Blueprint
Discovery — Weeks 1–2

Channel audit, customer journey mapping, product catalogue review, and current-state technology assessment. We define the future-state commerce architecture and integration map.

PHASE 02
Configure & Integrate
Configure — Weeks 3–6

D365 Commerce environment setup, product catalogue migration, payment gateway and ERP integration, and initial Power BI trading report development. Stakeholder demo at week 4.

PHASE 03
Pilot & User Acceptance
Validate — Weeks 7–9

Soft launch on one channel (e.g. e-commerce only). End-user training for store associates and merchandising teams, UAT sign-off, and load testing for peak trading volumes.

PHASE 04
Full Launch & Hypercare
Go-Live — Weeks 10–11

Full omnichannel cutover. 24/7 hypercare for 30 days with a dedicated retail success manager on standby — including peak trading event support (Black Friday, seasonal peaks).

PHASE 05
Optimise & Scale
Evolve — Ongoing

Quarterly trading reviews, A/B testing programme, new Microsoft release wave features, and expansion to new markets, brands, or fulfilment channels as your business grows.

Why Cambay's Retail Delivery Works

Retail-First Team

Our consultants have worked inside retail operations — as merchants, trading managers, and digital directors. We understand peak season pressure.

Zero Trading Disruption

Your website and stores stay live throughout. We migrate in the background, validate in parallel, and only cut over when everything is proven.

Peak Season Aware Scheduling

We plan every go-live around your retail calendar. No implementations in November. We protect your peak trading periods — always.

Dedicated Success Manager

One named contact from kickoff to year-two optimisation. Your Success Manager attends your quarterly trading reviews and owns your outcomes.

Estimated Investment

Transparent Cost Guidance

Every retailer is different. Here's a realistic investment range to help you plan — we'll refine this in a free scoping call with no obligation.

Starter
Single-channel online retailer or boutique brand
$38,000
one-time implementation
+ from $110/user/month licensing
  • D365 Business Central (Commerce)
  • Unified online inventory
  • Basic loyalty programme
  • Power BI Starter (5 reports)
  • Up to 30 users
  • 10-week go-live
Get a Detailed Quote
⭐ Most Popular
Professional
Omnichannel retailer with stores + e-commerce
$95,000
one-time implementation
+ from $175/user/month licensing
  • D365 Commerce (full omnichannel)
  • Customer Insights CDP
  • AI personalisation & recommendations
  • D365 Intelligent Order Management
  • Power BI Advanced Analytics
  • 10-week core go-live
Get a Detailed Quote
Enterprise
Multi-brand, multi-market or marketplace retailers
Custom
scoped to your requirements
+ volume-discounted licensing
  • Full D365 Commerce suite
  • Azure AI & Fabric Data Platform
  • Multi-currency & multi-market
  • Marketplace integrations (Amazon, eBay)
  • 24/7 managed service option
  • Dedicated project team
Get a Detailed Quote

Pricing is indicative and based on typical retail implementations. Final investment is confirmed after a free scoping workshop. Microsoft licensing costs shown are RRP — volume discounts available.

Typical Client ROI

Break-even in under 16 months

Based on aggregated data from 38 retail clients implemented since 2019.

16mo
Average payback period
$1.9M
Avg. annual savings
31%
Online revenue uplift
28%
Returns cost reduction
Case Studies

Real Results from Real Retailers

Verified outcomes from retailers who trusted Cambay to unify their channels and grow their top line.

🏆 Featured Case Study — Fashion Retail

How a 60-Store US Fashion Retailer Grew Online Revenue by 31% with D365 Commerce

A struggling omnichannel fashion brand with siloed inventory and a 3% conversion rate deployed D365 Commerce, Customer Insights CDP, and AI personalisation. Unified inventory eliminated overselling, and 1:1 recommendations lifted conversion within 90 days of go-live.

31%

Online revenue growth

28%

Returns reduction

$1.6M

Annual savings

10wks

Time to go-live
Read Full Case Study
Retail D365 Commerce Case Study
"

Cambay unified our online and in-store stock for the first time in 12 years. We stopped losing sales to overselling overnight. The AI recommendations alone paid for the entire project within 6 months.

— Head of Digital, US Fashion Retailer (60 stores, $120M revenue)
31%
Online revenue growth
28%
Returns cost reduction
10wks
From kickoff to go-live
9.4/10
Client satisfaction score
FAQ

Common Questions from Retailers

Can't find your answer? Talk to our team →

Yes. We support phased migration approaches where D365 Commerce runs alongside your existing platform. We can connect inventory and order data first, then migrate the storefront at a time that suits your trading calendar — typically outside peak season.

Microsoft Customer Insights is built with GDPR compliance at its core. Consent is tracked per customer, per channel, and per purpose. Unsubscribes and right-to-erasure requests propagate automatically across all connected systems.

Absolutely. D365 Commerce loyalty runs natively across POS and e-commerce — customers earn and redeem points on any channel. Tier management, expiry rules, and targeted reward campaigns are all managed centrally.

D365 supports marketplace integrations via native connectors and certified third-party middleware. We typically connect Amazon Seller Central, eBay, and TikTok Shop with unified inventory and order feeds back to D365 — eliminating manual channel management.

D365 Commerce is multi-currency and multi-language natively. Adding a new country typically takes 4–6 weeks, covering localised pricing, tax configuration, payment gateway, and regulatory compliance for that market.

All our retail clients receive a pre-peak performance review and load test 6 weeks before Black Friday. During peak periods, we provide an escalated support tier with 2-hour response SLAs and a named engineer on standby.

Ready to Unify Your Retail Channels?

Book a free 60-minute session with one of our retail specialists. We'll review your current channel setup, identify your biggest revenue opportunities, and outline a clear roadmap — with no obligation.

✓ Free, no-obligation session ✓ Retail-specialist consultants ✓ Response within 2 business hours ✓ Microsoft Gold Partner

Your information is never shared. We'll only contact you about your enquiry.

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